Blogger friend Karen Klein (smart woman, even if she can’t spell her first name), is also a business writer for, among other publications, Business Week and the LA Times. And she’s funny, too. I mean, sometimes you have to plow through blah-blah-blah-stock, and blah-blah-blah-smart investments to get to the good stuff, but I know how to speed read.
Her latest post is about branding your business through your email, particularly in the sign-off. Karen currently uses: “Best,” but might branch out; take that next step. I suggested:
•Truly, madly, deeply,
or
•Yours, in the name of Satan,
I haven’t heard back, but for all her “Best,” she’s a lot busier than I am.
I find it kind of goofy when an email or even a letter starts with “Dear Karin,” because, Dear is rather personal. How did that Dear business even get started, particularly when writing to strangers? Might just as well say Darling or Sweet Cheeks or Pumpkin Head.
Actually, I’ve been married a few times and never ever called anyone anything other than his given name. (If I remembered it. And if I didn’t remember, I could cover up with “Mister” or “Hey you in the plaid shirt.”)
I have a theory that the more conservative in our endearments with the human animal, the more outlandish we are with animals of all other sorts. My business letter to a canine might have a salutation like, “Poo-poo-booby,” or “Sweet Good Bottom.”
Well, why not. It can’t come back to haunt me; Unlike one other animal I could mention, dogs know the art of discretion. They rarely kiss and tell.
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